The early criticism that plagued a lot of its shows-that for all of their beauty, they didn’t have a lot of substance-is giving way to praise for series with compelling narratives. That’s risky at a time when many viewers are interested in rewatching old favorites.īut Apple TV+’s library is steadily growing, and the streaming service even has an Emmy-winning comedy ( Ted Lasso) under its belt. Everything it produced or co-produced for its new streaming service was and is fresh. Unlike Netflix, Hulu, and especially IP-branded streamers like Max and Paramount+, Apple TV+ came out of the gate without a history of productions under its belt. On the other hand, Apple TV+ didn’t have much of a library. On the positive side, it had brand recognition and could easily offer its service for free to those who bought new Apple devices (a deal that is, as far as we know, still going on). When Apple TV+ launched in late 2019, it did so with a major advantage and a major disadvantage.
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